India is a populated country with a population of 133.92 crores, out of which 34.4% of the population are internet users. So we can say that the future of digital marketing is clear in India. As you know, the mobile phone is a basic need for everyone. According to reports, 80% of people are online using mobile devices.
Everyone is moving towards the digital era. Every business is trying to make its presence on digital platforms as it is result-oriented. You can know how your business is doing, how much money you’re spending, how much traffic you are getting, from which mediums you are getting the traffic, and many more.
This increases the opportunities for Digital Marketing in the future.
If you are looking for a future in Digital Marketing, then you should focus on these areas.
- Social Media Marketing
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Content Marketing
Each of the above fields have different work, responsibility, and strategy. We will look into detail about these fields.
Social Media Marketing
The most popular area in Digital Marketing is Social Media. In today’s time, everyone has a social media account either on Facebook, Instagram, Twitter, etc. According to reports, people spent 135 minutes per day on social media.
Social Media Marketing helps brands to grow organically or through paid advertising. Brands try to grow viral by posting content and reach a huge number of audiences on social media. You can also choose paid advertisements to reach the target audience.
Search Engine Optimization
The work of an SEO Executive is to rank a website or webpage for the keywords which are usually searched by the audience. The main purpose of SEO is to increase the organic traffic & rank the website on search engines. You have to do keyword research, planning, improve the user experience & have patience. It can take up to months for the websites to rank on search engines.
If you want to improve the ranking of a website, then you should consistently work on the SEO of that website. SEO will help you in the long run, but if you want immediate Return On Investment (ROI), then you should go for Paid Advertisement.
Search Engine Marketing
Search Engine Marketing (SEM) is also known as Pay Per Click (PPC) advertisement. Ranking your page organically on search engines is not an easy task, and it takes time for a website to rank. The work of an SEM Executive is to research about the targeted keyword and bid for that keyword.
Your ads will be displayed to the audience who search for the keywords which you have targeted. You have to pay the search engine when someone clicks on your advertisement, the amount paid is known as Cost Per Click(CPC).
Email Marketing
Email Marketing is used to retarget the customer who has subscribed for newsletter or bought any product or service. Email Marketing is good to target the customers and tell them about the latest products and services. It has a good Return On Investment because you are targeting someone already interested in your product or service.
As an Email Marketer, your work is to manage newsletters, email campaigns, and use automation tools to track the emails. You will make content for emails and engage them to get traffic to the website.
Content Marketing
As we all know, Content Is King. To rank any website, blog, or video, it should have good content. If a website doesn’t have good and relevant content than the user will bounce to another website, that will decrease the ranking of websites on search engines.
The work of a Content Writer is to do research on industry-related topics and create keyword-rich content for websites, blogs which will help in increasing the traffic.
