In today’s time, everyone has access to the internet, which has grown a lot of opportunities for businesses to grow digitally. There are many channels in digital marketing which can be used to make people aware of your brands, services, and different products. They can also get more clients for their business and convert them to get more Return On Investment(ROI). Today in this Introduction of Digital Marketing, we will discuss every concept of Digital Marketing. Which will help you understand what Digital Marketing is, what are the different channels in Digital Marketing, and how it will help you in improving your marketing strategies.
Definition Of Digital Marketing
Digital Marketing is the marketing of products or services on the internet. Digital Marketing is a targeted marketing strategy that helps you achieve new customers and convert them into your clients. The whole Digital Marketing concept is beneficial, and you can measure the results in Digital Marketing, and in Traditional Marketing, we cannot measures the results. These make Digital Marketing different from Digital Marketing.
Different Between Traditional Marketing and Digital Marketing
Traditional Marketing
- In Traditional Marketing, only you can communicate about your products or services with your audience.
- You cannot measure how effective is your marketing campaign.
- Traditional Marketing campaign requires a lot of time for designing and launching the campaign.
- It is best if you only want to reach the local audience.
Digital Marketing
- In Digital Marketing, a business can communicate with the customers, and customers can also ask the question and contact the companies.
- You can measure your campaign and know how effective it is.
- You can also reach the global audience as well as you can target a specific audience.
- Digital Marketing campaigns can be made quickly with the help of tools.
As you have learned the difference between Traditional Marketing and Digital Marketing so now, we will learn about the different Digital Marketing Channels.
Channels in Digital Marketing
Search Engine Optimization(SEO)
Search Engine Marketing or SEO is the process of getting traffic to a website or a webpage from the organic search results. We can get more traffic by optimizing the design of our website, increasing its load speed, and writing good content. If we want some information or a product, we go and look for that on search engines. Search engines show us the relevant results according to the keywords that we search.
So to get higher ranking in search engines, you should have the right keywords density on your webpage. But if you are using more keywords than you will get penalized for doing keyword stuffing. Keyword density should be around 3-7% for the primary keywords and 1-2% for the secondary keywords.
We should have the keywords in our URL, title tag, description meta tag, keyword meta tags & in the headlines. In the title tag, the keywords should be in the beginning, and it should be between 10-60 characters. The description should be less than 200 characters, and meta keywords should be less than 10. We should also use the heading tags correctly. We should not skip them.
Seo involves two types of optimization On-Page Optimization and Off-Page Optimization.
On-Page Optimization
On-Page Optimization is mainly related to the content of your page, design, and structure of your website and it primarily focuses on the following points:-
- The page Title Tags should be unique.
- Meta Description should briefly describe the content of your page.
- It should have a list of relevant keywords of your page in Meta Keywords.
- We should never skip a heading tag on our webpage.
- Domain name should be optimized means it should be Unique, URL should be short and easy to spell.
- Images should have proper alt text.
- We should have an internal link building that means a link from one page to another page on the same domain.
Off-Page Optimization
Off-Page Optimization is a long term process, and it mainly focuses on getting quality external links from other sites. A more effective quality backlink will have more chances to rank in search results.
- Link Popularity if you have more quality backlinks than you will have a better ranking.
- Using Do-Follow Links and No-Follow Links.
- Having Good Domain Authority
- Avoiding Black Hat SEO.
- Backlinks from a website having a similar niche.
Social Media Marketing(SMM)
Social Media Marketing is a marketing strategy in which we use social media platforms as our marketing tool. It helps us in getting more brand awareness, targeting a particular audience, and getting conversions. The second most important digital marketing channel is Social Media Marketing. Social Media Marketing can be successful users, and businesses are interacting. In Social Media Marketing, we promote our website through social media posts, photos, tweets.
From Social Media Marketing, we can also get direct feedback from our customers on different social media sites like Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.
Search Engine Marketing(SEM)
Search Engine Marketing(SEM) is also known as Online Paid Advertising or Pay Per Click (PPC). In paid advertising, we have to pay every time a user clicks on our ad. We have to pay according to our bid amount. The most popular Pay Per Click program is Google AdWords. Pay Per Click also includes Facebook Ads and Twitter Ads.
Email Marketing
One of the most effective and least expensive marketing strategy is email marketing. Email Marketing is a type of direct marketing in which we send a commercial message to a group of people using email. It helps us to interact with our audience while promoting our brand and increasing sales.
These are the advantages of Email Marketing:-
- Email Marketing is a permission-based marketing strategy in which you can build a list by giving sign up or subscribe for updates box.
- We get the ability to track individual email campaigns, reports, analytics, bounce rates, and other details
- We can use templates, images, audios, and videos and also use drag and drop editors
- Manage the database list of the client’s contact details
